MaryAnn Pfeiffer chats with Chimp Answers about why you should plan your email campaigns, and how having a strategy helps gain success.
This week we are joined by Lindsey Carroll who talks about welcome emails and who will be joining us on Chimposium in October. She is the owner of Outbox Ltd, a Chartered Marketer specialising in WordPress websites and Mailchimp e-newsletters.
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.