At what point is a subscriber GONE?

by Robin Adams | Mar 2, 2021 | Account Management, Audience Management, Deliverability, Deliverability, Email Marketing, List Management

Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?