Successful marketing is NOT about treating everyone the same, it’s about identifying groups of individuals that have things in common and treating each of these groups differently. Saying different things to them, showing them different images, selling them different products.

Segmentation is the essence of successful marketing. Sending the right email, to the right people, at the right time, is key to success (and by success we mean an engaged audience-people that open, read and respond to your emails).

In order to do this we need a way to identify people’s individuality…The way Mailchimp help us to do this is with Tags and Groups.

In last week’s Chimp Chat we talked all about: Segmentation – Tags and Groups

Find out more about:

• What the difference is between Tags and Groups
• When to use them
• Why to use them
• How they can improve your marketing strategy

Watch Chimp Chat Episode 8  – Segmentation – Tags and Groups👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about segmentation in Mailchimp?

Here’s some past blogs to help

• Mailchimp Tags vs Mailchimp Groups
• Segmentation: The key to Mailchimp Success
• The Segmentation Rules of Mailchimp & Email Marketing

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 9 is on Friday 23rd July 2021 and will be all about: Landing Pages

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com