Mailchimp Insights Report Generator Step 1 of 12 8% AdminClient Organisation Name Client Email PerformanceTotal Number of Subscribers in Core AudienceNew Subscribers in Core Audience in Last 6 monthsNew Contacts in Core Audience oin Last 6 monthsTotal New Contacts who have unsubscribed in last 6 monthsGrowth Rate New Subscribers in last 6 months / total SubscribersUnsubscribe Rate % of new contacts in last 6 months that have already unsubscribed (unsubs in 6 months/total Engaged No. of 4* or more subscribers vs total subscribersDisengaged No. of 2* or less subscribers vs total subscribersDesktop Split From Core Audience DashboardMobile Split From Core Audience DashboardAverage Open Rate From Core Audience DashboardAverage Click Rate From Core Audience DashboardPerformance: Overall ScoreABCDEOverall Comments & Recommendations Data Structure# of Active AudiencesAudiences - C&RCommentary on the number of Audiences used Core Audience Name Core Audience - # of TagsCore Audience - # of GroupsCore Audience - # of FieldsCore Audience - # of SegmentsCore Audience - C&RGive an overview of the usage of different types of data used Other Audiences - C&RCommentary on any of the other audiences that are used - an opportunity to dig further into them if there is no other place to do soStructure: Overall ScoreABCDEStructure: Overall Comments & Recommendations Data CaptureCore Audience - Hosted Form ContactsCore Audience - Source - Embedded FormCore Audience - Source - Mailchimp Landing PagesCore Audience - Source - Manual ImportCore Audience - Source - API/External FormsCore Audience - Source - E-CommerceCore Audience - Source - OtherCore Audience - Sources Overview - C&RCore Audience - Source Tracking - C&Rreview whether any additional source tracking is taking place Core Audience - Mailchimp Process Forms (Branding & Usage) - C&RCore Audience - Public Facing Forms - C&RData Capture - Catchall C&RCommentary on any other Data Capture bits that don't fit anywhere else Overall Score for DCABCDEOverall C&R for DC Broadcast CampaignsBroadcast - Send Consistency - C&RHow consistent is the client with their ongoing broadcast campaigns?Broadcast - Targeting - C&RDoes the client target their broadcast campaigns or do they get sent to just anyone...Campaigns - ScoreABCDECampaigns - C&R AutomationsAutomations - PCD - C&RAutomations - Welcome - C&RAutomations - Sales/Action - C&RAutomations - E-Commerce - C&RAutomations - Other - C&RAutomations - Performance ReviewAutomations - Overall ScoreABCDEAutomations - Overall C&R EMAIL DELIVERABILITYEmail Deliverability - Authentication - C&REmail Deliverability - Zombies - C&REmail Deliverability - Zombie RateEmail Deliverability - Signup Automations - C&REmail Deliverability - Other Factors - C&RCore: Email Deliverability - ScoreABCDECore: Email Deliverability - C&R OpenabilityOpenability - Campaign Performance C&ROpenability - Sender Detail & Timing C&ROpenability - Subject & Preview Lines C&ROpenability - Overall ScoreABCDEOpenability - Overall C&R Email DesignEmail Design - Templates - C&REmail Design - Look & Feel - C&REmail Design - Email Content - C&REmail Design - Mobile Awareness - C&REmail Design - Overall ScoreABCDEEmail Design - Overall C&R Account Set UpAccount Set Up - Billing LevelAccount Set Up - Total # of ContactsAccount Set Up - Additional CostsAccount Set Up - Core Audience Subscriber CountAccount Set Up - Core Audience Unsubscribe CountAccount Set Up - Core Audience Non-Subscriber CountAccount Set Up - Core Audience Cleaned CountAccount Set Up - Core Audience Archived CountAccount Set Up - Billing - C&RAccount Set Up - Set Up Detail - C&RAccount Set Up - Overall ScoreABCDEAccount Set Up - Overall C&R ToolsTools - Mailchimp Landing Pages C&RTools - Other Mailchimp Tools C&RTools - Overall ScoreABCDETools - Overall C&R Final - Overall ScoreABCDEFinal - Overall C&R Δ
